Privacy Policy

Last updated: 2026

The Data Alchemist ("we", "our", "us") is committed to protecting your personal information and ensuring transparency in how data is collected, used, and secured. This policy aligns with the Protection of Personal Information Act (POPIA), the General Data Protection Regulation (GDPR), and internationally recognised security principles.

1. Information We Collect

We may collect and process the following data:

• Account information (email address, authentication data)
• Usage data (interactions with the platform)
• Uploaded datasets and files
• Technical data (IP address, device, browser type)

2. How We Use Your Information

• Provide and improve our services
• Process data analysis and AI-driven insights
• Maintain system security and prevent abuse
• Communicate with users when necessary

3. Data Processing & AI

Your data may be processed by AI systems to generate insights, analytics, and outputs. We aim to minimise unnecessary exposure and only process data required for functionality.

4. Data Storage & Security

We implement security measures aligned with ISO 27001 principles, including:

• Secure cloud storage (e.g., AWS S3)
• Access control and authentication mechanisms
• Encrypted data transmission (HTTPS)
• Isolated processing environments

5. POPIA Compliance (South Africa)

We process personal information lawfully and transparently, ensuring:

• Data is collected for a specific purpose
• Only necessary data is processed
• Users have the right to access and correct their data

6. GDPR Compliance (International Users)

Where applicable, users have the right to:

• Access their personal data
• Request correction or deletion
• Restrict or object to processing
• Data portability

7. Data Retention

We retain data only for as long as necessary to provide our services or comply with legal obligations.

8. Third-Party Services

We may use trusted third-party providers (e.g., cloud infrastructure, payment processors) to operate our platform. These providers are required to maintain appropriate security standards.

9. Your Rights

You may request access, correction, or deletion of your data at any time.

10. Contact

For privacy-related inquiries, contact us at:

info@thedatalchemist.com